A self-adhesive measuring tape can be tricky to install accurately. So it pays to take your time. Here's what I did to align the tape with a flip stop for a table saw crosscut sled I was making. To do this, position the flip stop next to the teeth of the blade, like you see here. Now, make a pencil mark on the fence that corresponds with the thin line on the cursor. This is where you’ll set the “zero” mark of the tape.
With the flip stop up and out of the way, you can start to apply the tape. I usually remove just a few inches of the backing to help me get started. Once the end of the tape is located, apply pressure and remove the backing as you go. The cursor on the flip stop I used is adjustable. So you can tweak its position if needed.